Sirwisa

The objective of this project was to create a craft beer brand based on the Andean community and its proximity to products such as wheat and barley. Hence its name, Sirwisa, which means alcoholic beverage made from cereals.

For the illustration, old carvings made by their communities in fabrics or other materials were the inspiration. The circle with geometric strokes represents the cycle between man and woman to find eternal pleasure and power. Meanwhile, the jaguar stands for the strength between heaven and earth. These elements were relevant for the branding. Highlighting the sense of enjoyment when tasting this beer, made with native raw materials and of excellent quality.

Branding/Identity Packaging Print