EL DIABLO

The goal was to create a bold, vibrant visual identity for El Diablo Taquería, reflecting its focus on traditional Mexican cuisine with a daring, spicy twist. The design had to capture the intensity of the food and the unique atmosphere of the restaurant.

I developed a logo combining elements of fire and a devil figure, using a warm color palette (reds, oranges, and blacks) to evoke passion and energy. The interior design includes vibrant murals, dim lighting, reinforcing the rebellious, nocturnal vibe of the space.

The final visual identity is coherent and memorable, creating a visually striking space that reflects the bold personality of the taquería. The design has helped position El Diablo as a unique and authentic destination in the city.

Branding/Identity Packaging Print